Marketing Services Experience

10 years client services project and account management - online and offline marketing programs and promotions for Fortune 500 clients. Client objectives included lead generation, product trial, branding, interactive relationship with brand, loyalty programs, sales, membership acquisition.

Project Management - Online/interactive

Promotions: Sweepstakes, free product sampling (manage program set up through data capture and fulfillment), quizzes, trivia, survey, dealer locators.

Programs: Sponsorships, developing client micro marketing sites, online advertising, self-assessments, community online classes, e-mail campaigns, online newsletters, key word buys.

Offline Project Management and Copywriting

	Web pages - client marketing messaging, positioning, product solutions
	Marketing collateral and sales presentations
	Tag lines, positioning and capabilities statements
	Case studies
	Scripts and live agent/call center 800# program set up

Professional Background

	3 years online project management - including micro marketing sites for Procter & Gamble, Johnson & Johnson
	7 years offline project management (800# inbound promotions, sweepstakes and other direct response programs, including clients Clorox, MCI, Pillsbury)

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